In 2004, Prom Dress Designer Tony Bowls joined Mon Cheri to develop his groundbreaking pageant line, Tony Bowls Collection.  Tony not only implements his innovative ideas in the world of pageantry but also in prom and social occasion wear, designing the wildly successful Tony Bowls Paris, Tony Bowls Le Gala, Tony Bowls Evenings, Tony Bowls Shorts collections and the exclusive private label, Tony Bowls Limited.